Why logos matter

Just make sure to keep it simple… ideally stick to just the one key idea. This positivity is enhanced by the vibrant orange colour, a colour which I personally associate with warmth, fun and the sunshine. Beyond the obvious, the smile is also an arrow, connecting the A to Z, showing that they offer a wide range of products — very clever! As an another example, the logo for delivery company FedEx, whilst looking immediately corporate and professional, has an arrow cleverly hidden within the white space of the E and X to symbolise speed and precision.

You can read more about the story behind the fedex logo here. By truly understanding the role of a logo design, you will be able to create stronger brand identies that will perform for the business, rather than just create a pretty picture. Or are you a potential client looking for a logo designer? Get in touch — lets discuss working together. Download the free logo design tips eBook here.

Looking for a logo designer? Podcast Books Resources Community Blog. The Newfields logo above truly speaks for itself without the need for further explanation. People are drawn to interesting design and appealing color. Whether the logo marks your business card or sits atop a large downtown building, it should be designed to draw interest and pique the curiosity of your potential clients, prompting them to at least look—and hopefully buy—into your business. Stand Up To Cancer isn't afraid to use daring color in their logo.

Developing a lasting logo that can spontaneously impress the target market requires several elements to be present. Here are a few key elements that can be used to make unique and memorable logos:. Campbell's iconic logo is bold, memorable, and successful. There are certain symbols that have come to represent particular industries or products. For example, how many pizza places have you seen with logos that feature a mustachioed Italian chef with a tall white hat and a wide grin?

Maybe holding a ridiculously huge pizza? A good logo reflects who you are, but it should also distinguish you from everybody else. Generic logos feature design elements that have been used so many times that they no longer feel like original creations. Some of these common, overused logos are easy to spot—think anything that looks like old Microsoft Clip Art.

When you start a business, there are numerous things to consider—company name, target audience, internal structure and branding, to name a few. As any successful businessperson will tell you these are all important decisions that can make or break your business.

If you make one small misstep, and you risk fading into obscurity before you ever get started. When you think about it, your company logo and brand is the first thing people notice about you, so you better make sure it leaves a good impression.

According to research conducted by the Journal of Consumer Research , a company logo is actually even more important than previously thought. So, there you go! To meet this need, Tailor Brands has created a feature-rich design suite devoted to building your logo and brand.

Ready to make a logo and start building brand recognition? Go to our logo maker and get designing! It Grabs Attention. Enter: Your logo. It Makes a Strong First Impression.